Jim Beam

An extensive range of renders covering a multitude of products in the Jim Beam RTD (Ready to drink) line up. As the artwork has been updated over the years, we have produced imagery for large format key visuals and also angle variations for digital library assets. Building 3D assets in this fashion helps maintain 'look' consistency and speeds up the process when replacing the label art old for new

Client: Jim Beam
Agency: The Works
Art Direction: Chris Dwyer
Production: Maria Galang