Havas approached us with a brief to create a detailed poster to accompany a VR experience to be used as a recruitment tool for the next generation of smart thinkers. The VR experience aims to shift perspectives and mindsets and includes challenges based on real life aid operations.
Using a variety of tools we set about creating a dramatic environment for the poster which included CGI and photographic elements.
Client: Defence Force Recruiting
Agency: Havas Worldwide, Sydney
ECD: Seamus Higgins
Art Direction: Helen King
Head of Design: Darren Cole
Production: Thea Clausen